Alumni Focus on Adam Goff (OD'10)



Gaylord, Michigan

Current Home 

Three Rivers, Michigan

Which degree(s), related to optometry, did you earn at Ohio State?


Who were your mentors at the College of Optometry? Who had a positive effect on your education?

Dr. Dawn Goedde (OD’04) taught me to simplify complex cases to see the patterns and arrive at a better solution.

Through my Ocular Disease Externship and again during Ocular Disease Residency, Dr. Brian Montgomery (OD/MS’95), Dr. Rich Bell (OD’95) and Dr. Susan Zacatelco (OD’04) of the Chillicothe VA prepared me to deal with anything that might end up in my chair. I’m certain my copy of Wills Eye Manual is considerably more dogeared than it otherwise might be thanks to them. Residency was an invaluable experience that has shaped nearly every day of my professional life.

Dr. Karla Zadnik taught me the value of connecting to the greater optometric community as well as professionals outside our field. It’s due to her encouragement that I completed an Academy Fellowship.


Name of your employer(s) and title, including location.

I am the owner of River Country Eye Care, a private practice in Three Rivers, Michigan that I started in August 2016. I am also an associate at Battle Creek Eye Clinic in Battle Creek, Michigan where I specialize in glaucoma care.

Give us a glimpse of your typical day as an optometrist.

My days are a mix of vision exams, medical exams and operating a small business.

My typical day in the office begins around 8:30 a.m. when my staff will have my first morning patient prepped. Having a strong support staff allows me to delegate much of the data gathering activity so that I may focus on decision making and provide better care. This support from a well-trained and competent staff also affords me a better quality of life. For example, my first patient arrives at 8 a.m., but I get to take my six year old to school every day because my staff won’t need me until 8:30 a.m.

I spend the majority of my morning in direct patient care managing a mix of routine visits and ocular disease visits. I finish with patients around noon, then complete my morning charts. Around 12:30 p.m., I usually head home for lunch and toss a ball for my dog then head to the gym for a quick workout before being back in the office at 2:30 p.m.

Again, I spend the majority of my afternoon in patient care. I wrap up my day around 5:30 p.m. and then head home to spend time with my family.

I block one afternoon each week as administrative time. During this time I work on miscellaneous clinical tasks like sending reports to other providers and the duties that come with owning a small business like paying bills and running payroll.

Which optometric issues concern you the most?

I’m very passionate about optometrists practicing to the fullest of their scope and as an equal partner to other members of the healthcare team.

Why did you choose a career in optometry?

I chose optometry for the potential to improve patients’ lives through better vision.

Where do you hope to see your optometric career in five years?

In the next five years I hope to see my new practice continue to grow.

What is one piece of advice you can give OPT-IV students as they prepare to graduate and begin their optometric careers?

Never underestimate your role in your patients’ lives. Even something you think is small could have a huge impact!


What were your most memorable moments at Ohio State?

My clinic experience at OSU is certainly memorable. I have great memories of my time at Faith Mission Clinic, Chillicothe VA and Kayenta IHS. In addition, the SVOSH trip to Ecuador was something I’ll never forget. Of course football and EYE parties come to mind. Some of my classmates probably even remember the time I choked on a pen cap in Dr. Earley’s Anatomy Lab and he nearly had to demonstrate the Heimlich maneuver for the class.

What do Ohio State and the College of Optometry mean to you and your family?

I am extremely proud to be counted amongst the OSU Optometry alumni. The clinical and classroom education I received at OSU prepared me well for my career. I can’t imagine having attended another school.

How do you stay connected with the College of Optometry as an alumnus?

Thoughout the year I try to stay connected to the College of Optometry though social media and the alumni publications. I always look forward to national meetings such as Academy to reconnect in person. Also, many of my classmates have become lifelong friends and we make a point to stay in touch despite time and distance.


What are your current hobbies, volunteer work, interests?

I am an avid reader and I’m very active in my local Lions Club and at my son’s school. When I’m not in my clinic I try to spend as much time as I can with my wife, Erin, and our two sons.

What was the first concert that you attended / most recent? 

The first concert I remember attending was Kenny Chesney. I went with Dr. Holly Hardie (OD’10). Neat fact: She and I are from the same hometown and went to school together from sixth grade through Optometry School.

Alton Brown Live had music, does that count as a concert? It rocked.

What is your favorite summertime activity?

My favorite summertime activity is driving my old Jeep down back country roads while letting my six year old choose the next turn.

If not an optometrist, I would be ...

A barber. Not sure why but I’ve always said this. I must have a thing for chairs that go up and down.