Melissa D Bailey, OD, PhD, FAAO, an associate professor and alumnus of The Ohio State University College of Optometry, was the winner of a $10,000 prize in the Big Ideas for Health competition that was hosted by the IDEA Studio for Healthcare and Design at The Ohio State University Wexner Medical Center on May 30, 2014. Finalists from four previous rounds of competition presented new healthcare products, services, or companies. Over the course of a year, 90+ ideas were considered by the panel for the competition. Dr. Bailey has invented a software application for use on a mobile device that will allow healthcare practitioners to make many different measurements of the eye, including an estimate of a patient’s glasses prescription and a new, automated measurement of eye alignment. Because of the dramatically simplified hardware and ease of use, this device can be used by any healthcare practitioner in any location. The technology can be sold at a fraction of the cost of existing devices, it can fit in a drawer, and it can be powered with solar energy.